Is it a reward or a bribe?

It is becoming more and more prevalent these days that parents feel in order for the children to perform or carry out a task we need to offer an "incentive". The free will approach seems to be disappearing and that everything must have a clearcut material response to every task . The question is then why does this need to be and why do we rather not encourage an environment of willing participation. What has happened to the good old hug and kiss and a big thank you.That is all that it should take to encourage a child to carry out the task .However it is the constant conditioning that "If you do that , then I will buy you or give .... " approach that can begin to get out of have hand as the reward so often outweighs the actual task. Lets be aware that the size of the incentive can start running away and become an obsession for both parent and child.In other words we start holding each other to ransom. I would think that it is not such a sobering thought after all. Maybe lets revert for all to the old hugs and kisses and just a big "Thank you " and a "Well done " Till next time.....Solutioncoach